Diving into our Process: Phase 1 – Research & ideation

Ideas don’t just appear out of thin air; in our process, we systematically use both stakeholders and existing products to bring new concepts to life.

In the initial ideation and research phase, we aim to develop three to six concepts. All concepts are illustrated in text, images, and rough, physical mock-ups.

You can learn more about how the new concepts are born in the video right here:

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