Strategy

Reiterating it all – for scale! We’ve learnt a lot about the concept and product during the first four phases. All those learnings are now coming together in the new drawings of the product. The product is mature, and in this phase, we enter into dialogue with subcontractors to ensure that our design can be […]

This is where our concept truly meets the real world At this stage of development, we have chosen a concept and now it needs to be realised. This means there’s a lot of engineering that needs to come together. Each sub-component must be in place and put into the right context so that we have

Closing in on the invention’s final form, material and features This is where the product and concept really starts to take shape. We are pretty locked in on the general features and design, but there is still a lot of quirks to smoothen out before it’s ready for the market. We spend a lot of

Boiling down the ideas and making them tangible A wide range of ideas for the solution are combined and turned into three to six alternative concepts in this phase. These are all described in text and illustration and made physically through quick and rough mock-ups. The many alternatives are evaluated in collaboration with project stakeholders

Spoiler alert: It is not an AI-powered SEO hack We’re pretty proud of the 236 blog posts we have published over the past seven years. In fact, the number of posts came as a bit of a surprise when we wrote this post (number 236 in the series). It takes quite a lot of work