Author name: Lolle & Nielsen

Early-stage Funding is Crucial (Especially When Bringing new Inventions into The World)

As inventors, we’re depending on early-stage funding to make our more advanced inventions come true. It’s high-risk funding, but still, we believe it makes sense for society to bet on new inventions. When you start your business as a window cleaner, you can pretty much buy a ladder tomorrow and start selling your service. As

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WOM: Still the best and most simple tool when comparing and choosing concepts

Choosing the right concept is crucial when inventing new products. For that reason, we keep using the tried and tested ’Weighted Objectives Method’. At the beginning of the development cycle of a new product, we always end up with a handful of candidates after ideation. Sometimes we pick one of the concepts at the stage,

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