Instead of cold-calling, we’ve sent the municipalities a demo kit so they can see our products for themselves.
We have recently become well entrenched in waste sorting solutions. The first products have made their dent in the market, especially in Copenhagen. Now we’re ready to expand sales to the rest of the country’s municipalities – but what’s the smartest way to do this in practice?
You can go cold canvas and start calling and writing to municipalities. You can begin networking at trade shows. Or you can pack a small cardboard box with two bins, two holders and a bunch of flyers, stickers and QR codes, ship it to the municipalities and hope that the product is so strong that it lands in the right place?
We’re betting on the latter. So right now, we’ve gotten a whole pallet of demo kit through the door, which we’re currently packing. We hope that this little stunt will be well received in the municipalities!
