One of the animals from Egedal has joined us at the office.
Some two years ago we initiated a ‘smart bike path’ project designed to nudge safety for the kids getting to school in Egedal Municipality by bike.
The main idea was a series of glowing animals which would only be activated by the cycling kids if they were wearing their helmets.
Read more about the project here.
The project got noticed in Sweden and went for an exhibition in Malmö – but also had its issues.
But now the bike path has been running as planned for a while, and in order to celebrate it we’ve decided to get our very own company tiger – in all its magnificent glow – just outside our office:
